HBA Preview

A closer look at the largest cosmetics trade show in the U.S.

HBA Global Expo celebrates its 15th anniversary as the leading product development event and educational conference for the cosmetic, fragrance, personal care, and wellness industries September 18-20 at the Jacob K. Javits Convention Center in New York. HBA Global Expo will feature more than 40 conference sessions and fragrance and regulatory educational programs, 60 participating countries and 650 exhibitors including sector-dedicated exhibits and international pavilions from China, France, Israel, Italy and Taiwan as well as a European Pavilion and German Village.

HBA Global Expo is known for offering visitors the opportunity to see hundreds of new products, discover new technological advances, pick up some fresh marketing and branding insights and participate in eye-opening discussions about the latest trends and regulations affecting the industry—all while making business connections.

A Loyal Following

“We haven’t missed an HBA Expo as long as Tarte has been in existence. Each year we’re reminded of why we keep coming back—the opportunity to network and innovate is invaluable. You get all the industry’s key suppliers under one roof,” remarked Alexis Mezzina DiResta, vice president, Tarte Cosmetics.

The challenges and opportunities created by today’s demanding marketplace have almost mandated that HBA become more user-friendly in its offerings, and HBA has responded. This year, HBA Global Expo has been restructured into 3 “crystal-clear” components that encompass the major industry sectors—Marketing, Technical and Naturals. Each sector also has a focused conference program within the educational program that has been redesigned to let marketing and technical professionals attend any of the sessions in order to encourage the cross-fertilization of “market pull” and “technology push.”Sector-dedicated exhibits and international pavilions on the show floor will also provide attendees with the most comprehensive view of the industry—from formula to finish.

With hundreds of hours of programming and presentations, expert speakers and a show floor brimming with resources, ideas and networking opportunities, HBA is at the forefront of the educational and product development process for this industry.

NPD To Deliver Keynote

The HBA Global Expo opens at 9 a.m. on Tuesday, Sept. 18 with a keynote presentation by Karen Grant, senior beauty industry analyst, The NPD Group. In this address, Ms. Grant, NPD’s beauty expert, will enlighten attendees on:

• Market size and changing dynamics;

• Trends affecting beauty;

• Today’s consumers—who are they? And what drives them;

• Consumer buying habits (their likes and dislikes) and

• Opportunities and challenges facing mass, prestige and emerging channels

Highlights for 2007

The Fragrance Business Confer-ence & Tradeshow Pavilion will feature a one-day Marketing and Strategies Conference on Septem-ber 19 and a bonus half-day Fra-grance Consumer Awareness Sym-posium on September 20—both of which are new features created with the aim of providing brand managers, marketers and product development professionals with the latest information and future trends of the fragranced products category. In addition, the Fragrance Business tradeshow pavilion will be the home of top suppliers, fragrance houses and new fragranced products being displayed at the show. Inaugural sponsors include IFF, Firmenich and Arylessence.Other sponsors include Cosmo Intenational, RIFM (Research Institute for Fragrance Materials) IFRA (International Fragrance Association), and Manheimer Fragrances.

“IFF is pleased to be the premier sponsor for Fragrance Business at HBA Global Expo, which will provide industry professionals exposure to current marketplace trends and strategic concepts,” said Mr. Nicolas Mirzayantz. IFF’s group president of fragrances. “We are looking forward to sharing our consumer insights and understanding of the current landscape, which will drive future growth for the industry.”

The HBA International Safety & Regulatory Summit is a full-day conference scheduled for September 19 and will feature a panel of 17 international cosmetic industry experts including the FDA, CTFA, toxicologists and attorneys among others. This unique cadre of world leaders will offer insight into the impact of emerging global regulations in the cosmetic and personal care industry.

The HBA Marketing Conference will provide the latest information on marketing and strategic brand development as well as industry trends and forecasts. Topics of particular interest to packaging executives include Sustain-able Packaging with panelists from Wal-Mart, Estée Lauder and the EPA; Contract Packaging: The Do’s and Don’ts featuring a case study from Beauty Avenues;Maximizing the Per-formance of Your Packaging Lines presented by PMMI; Meet the Package Designers moderated by FIT and featuring a panel of award-winning designers; What’s New in Labels & Decorating and Display & Design: The Art of Sudden Impact.

The HBA Naturals Conference will offer food for thought on the mar-riage of nature and beauty, providing a platform to explore beauty from the inside out. This program will have content on how to develop and market a new generation of products and services that target holistic wellness and beauty as well as environmental and green economy issues.

The HBA Technical Conference will provide insight into trend-setting, high performance and active ingredients and will explore recent advancements in anti-aging, natural colorants, nutri-cosmetics, senso-cosmetics and nanomaterials. Research, scientific findings and technologies that are impacting and redefining product development in skin care, hair care, color cosmetics and personal care are also slated to be addressed.

See What’s New at the Galleria

Continuing to answer the demand for new product information and upholding its reputation of being a launching pad for innovative cosmetic, personal care, fragrance, and wellness products and services, HBA Global Expo 2007 debuts an enhanced New Product Showcase Galleria. Spon-sored by Happi and Mintel, attendees will be able to view hundreds of new products from exhibitors ranging from the latest skin care formulations to unique packaging design and materials in this dedicated area on the exhibit show floor.

Also during the HBA event, attendees will be able to hear first hand about exhibitors’ innovative techniques, ingredients and solutions that will set their products apart from the competition. The Presentation Theater, located on the show floor, will offer daily sessions, free to attendees, on Marketing, Package Design, Fin-ished Goods, Technical Solutions, Natu-rals and High Performance Ingredients.

The 6th Annual HBA Industry Awards Dinner will take place on September 18 at the Marriott Marquis Hotel and will honor “The Best in Beauty”—those companies and individuals who made significant contributions to the beauty industry and packaging innovation.

This year’s recipients include:

• The Lifetime Achievement in Pro-duct Development: Ralph Macchio, senior vice president, global research & development and chief scientific officer, Coty, Inc.;

• Lifetime Achievement in Marketing: Jill Scalamandre, chief marketing officer, Chrysallis;

• Packaging Executive of the Year: Scott Widro, vice president materials management/manufacturing, Chanel Inc.;

Also being celebrated the evening of the awards dinner will be The Annual New Product R&D Technical Team Award, which will go to Fusion Beauty and Kao Brand, and The Interna-tional Technology Awards, Fragrance Marketer of the Year and the The ICN Award—Recognizing Creativity. The evening will end with the HBA’s International Package Design Awards (IPDA) being announced. For tickets to the HBA Industry Awards Dinner, contact Barbara Wheat at [email protected] or call 609-759-4732.

Additional information can be found by calling 212-600-3351 or visiting the official show website, www.hbaexpo.com.-